I thought to take the whole idea online as there was not a single lingerie and sleepwear brand on marketplaces such as Amazon, Flipkart, etc.” said Prashant. “Cotton and hosiery comfort wear were being sold in the nooks of Gandhi Nagar – a small district in Delhi.
#Wish lingr Offline#
But we were determined to bridge that gap between offline and online, resulting in the inception of ‘Secret Wish’” said Prashant Puri. Moreover, women were buying from local markets. “We realized this social issue in the year 2014 and noticed that there are no nightwear brands on online marketplaces. Not only women used to compromise on the quality, but also the whole process of going to a local market and buying sleepwear and lingerie was hectic. In fact for lingerie and sleepwear, there was a common notion of buying cheaper options. Not to mention, people were not much aware of female hygiene issues and didn’t understand the importance of supreme quality intimate wear. In the early era of the 2010s, buying lingerie openly was taboo. Bridging the gap between online and offline shoppingįemale hygiene has always been a concern – given the fact many female-related issues are still not communicated openly.
They have multiple categories including, nightwear, bathrobe, swimwear, and lingerie, under the convenience of a single roof. Secret Wish provides a seamless and hassle-free shopping experience with their direct-to-customer business approach, making it affordable and feasible for people to purchase. Later on, Sushant’s elder brother, Prashant Puri, came into the business as co-founder and started managing Secret Wish. The founding team of the brand includes Chandan Singh and Roopkiran Kaur Sandhu who helped Sushant build the brand from scratch. With an aim to sell chic & girly lingerie in the finest quality for women across the nation, Secret Wish was founded by Sushant Puri in 2014. Secret Wish is India’s leading lingerie and sleepwear brand, providing solutions to fashion fit issues while helping women feel confident and comfortable throughout the day. What was the solution to all this? Enters the Secret Wish. Not only women had to visit offline stores but also had to compromise on hygiene. Initially, when e-commerce in itself was a new term, there was no lingerie and sleepwear brand online. While the former boosts your confidence, the latter gives you a goodnight’s sleep, balancing the various aspects of life. Apparels are indeed an important part of our lives, making us feel comfortable and confident, particularly lingerie and sleepwear. At the top of the list is ‘What we wear”. “It was a wild ride and I hated it, all for £1.99 ($5AUD).Among other necessities for a woman to live a confident life, there are certain things we can’t afford to miss on.
“Hooks are clear, straps are pingy death traps and the whole thing broke,” she wrote. The woman explained the bra was made of a Christmas bauble-like material and was about as durable. “My nips looked so sad behind that cheap plastic.” “It lasted 30 seconds but it squashed my nipples and probably broke a rib in the process,” the brave guinea pig wrote on a Reddit thread exploring the properties of the baffling bra. The lady who took the plunge said as a stripper, she was hoping to use the look for work, but it was not to be. Sharing her tale to Reddit, the woman explained that the interesting contraption tragically did not live up to its promises of durability.Ī steal at $5, and only $2 for shipping, the bra promises ‘high-quality materials’ and ‘every diligent design consideration’, but as the lady learned, its promises rang hollow. Perfect as a glitter boob support system, the bra does not live up to its promises.
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